數(shù)據(jù)表明,客戶跟進(jìn)七次以上成功率更高!以下八個話題,讓你變著花樣跟進(jìn)客戶
(1)價格更新
產(chǎn)品價格出現(xiàn)漲跌要第一時間和客戶溝通
在談價格的同時更是在試探客戶,在交流中了解客戶近期的情況
(2)產(chǎn)品更新
包括產(chǎn)品新的材料、新的圖片、新的包裝、新的功能
(3)公司動態(tài)
包括新設(shè)備的引進(jìn)、并購重組、人員變動、上市、周年慶、社會活動。
(4)展會邀請
邀請客戶需要注意時間,在活動開始一個月前、兩周前、一周前各發(fā)一次提醒客戶
(5)來訪邀請
邀請客戶來公司參觀洽談
(6)節(jié)日問候
特別是要記住客戶當(dāng)?shù)靥厥饣蛑匾暤墓?jié)日,如中東的開齋節(jié),這是與客戶交流的好時機(jī)
(7)促銷活動
除了公司近期的優(yōu)惠活動之外,還可以配合客戶當(dāng)?shù)氐牟少徆?jié)做促銷活動
(8)線上直播
一旦有直播活動記得要邀請所有客戶,這對充分了解公司和產(chǎn)品有很大幫助。
分享4個外貿(mào)跟進(jìn)客戶干貨文案
1、跟進(jìn)新客戶
Hi(Name]
I really enjoyed chatting with you earlier today and learning more about how you and[your company].
很高興今早與您的交談,并進(jìn)一步了解了您和[貴公司]。
I promised you some more info and here it is. I' ve attached more information about[request] and [other].
請查收我答應(yīng)給您的資料,已附上有關(guān)[要求]和[其他]的更多信息
Please let me know when you have had a chance to take a look at this info and wouldlike me to give you a call to discuss,l' d be happy to answer any questions you have.Feel free to call me at [number] any time.
請讓我知道您何時有機(jī)會查看這些資料,并希望我何時給您打電話進(jìn)行討論。我很樂意回答您的任何問題。也歡迎您隨時給我打電話。
2、郵件發(fā)出后,客戶沒有動靜
Hi[Name].
l trust that you have had an opportunity to read my previous email and look at ourwebsite, so I figured it' d be worth checking in with you again.
我相信您已查閱了之前給您發(fā)送的郵件并瀏覽過我們的網(wǎng)站,因此我認(rèn)為是很有必要再次與您聯(lián)系的
Have you given any additional thought to my proposal? I' d be happy to do a quickreview of it on the phone and answer any and all questions you may have.
您對我的提議(方案)是否有其他的想法呢?我很樂意通過電話對其進(jìn)行快速審核,并回答您可能遇到的所有問題
When would suit you for a quick call?
什么時候方便跟您通話呢?
3、按照約定給客戶發(fā)送資料
Hi[Name]
l'd like to thank you for taking the time to hear me out on (DAYJ. I' m really excited about the big progress of this relationship.
感謝您抽出寶貴的時間在[日期]跟我進(jìn)行通話。我們關(guān)系的進(jìn)一步推進(jìn)讓我感到非常興奮。
You mentioned that you would need to consult with [Person] before making a decision. I am really eager to hear what they thought of my proposal.
您提到在做出決定之前,需要與[人員]進(jìn)行協(xié)商。我真的很想聽聽他們對我的建議的看法。
ls there a spot on your calendar could claim to discuss how we can take this dealforward?
您能給我一個準(zhǔn)確的日期,讓我們討論如何推進(jìn)這項交易嗎?
4、適用于好久沒聯(lián)系的客戶
Hi[Name].
l'm sorry we haven’ t been able to connect recently. When we last spoke, you seemedvery interested in [objective of product or service].
很抱歉我們最近沒有怎么聯(lián)系。從我們上次交談中,您似乎對[產(chǎn)品或服務(wù)的目標(biāo)]非常感興趣。
I realize that you are most likely incredibly busy, so l am happy to schedule a call withyou at any time, even if it falls outside regular office hours or on a weekend if that makesit easier for you.
我知道您很可能非常忙,因此就算不是上班時間甚至是周末,我也很樂意隨時跟您進(jìn)行電話交談只要在您方便的時候就行
l really don't mean to harass you, but would appreciate some indication on yourdecision either way.
我真的不是想要打擾您,但希望您能以某種方式向我表明您的決定